Remi Carlioz
On April 12th, 2022 we launched YITTY, Shapewear reinvented by Lizzo.
YITTY is a fashion lifestyle brand that is grounded in shapewear.
Flattering fits, customized compression, everyday comfort & stand-out style make every body feel great.
Over less than a week, the launch generated:
- 70+ articles including 2 full pages in the NY Times, Forbes, WWD, Vogue, Vanity Fair, BoF, Essence, The Cut, etc.
- 7.5B+ total impressions,
- 307K+ new followers on Instagram,
- 69K+ new followers on TikTok,
- 16K+ new followers on Twitter
All campaigns across channels, creative director: Remi Carlioz