Remi Carlioz
In 2022, Crocs acquired casual footwear company Hey Dude.
Hired as first creative director of the newly acquired brand and delivered:
New brand identity & guidelines,
Design system for Hey Dude on a yearly and seasonal basis,
Brand strategic repositioning,
Worked on 4 seasons (SS23, FH23, SS24 and FH24) to deliver creative direction as well as all content - photo and video - across all channels, heydude.com, CRM, performance, retail, experiential, wholesale, paid media,
Rolled out creative direction for Influencers, content creators, UGC, on various platforms, primarily TikTok and Meta,
Co-created the new Crocs Inc. (Crocs brand + Hey Dude brand) identity and offices space design in Boston and Colorado,
Conceived and delivered 3 global campaigns, and brand new set of assets across all channels.
In record time, HEY DUDE reached $1Bn+ in revenues, and became one of the most beloved brands by Gen. Z, and entered the Top 10 favorite footwear list for teens of all genders and incomes.