PUMA Suede

Creative director: Remi Carlioz
Art director: Allison McCarthy
Photographer: Jamel Shabazz

The PUMA Suede has been an icon since 1968.

For this campaign I commissioned legendary street photographer Jamel Shabazz to shoot SUEDE ambassadors such as Kylie Jenner, Young Thug, Rae Sremmurd, Yes Julz, etc

As Jamel Shabazz puts it,

“For many of us New Yorkers who grew up back in the 1970’s, the Suede or ‘Clyde’ as we so affectionately called them, represented style and ‘flava.’

  It was the basketball great Walt “Clyde” Frazier who popularized the sneaker, while playing for the New York Knicks during his ten years with the team.  Frazier was considered one of the most dapper “Brothers” in the game and he was the epitome of class and style. 

Many of us ‘Old Heads’ who came of age back in the day faithfully hold on to the memories of our youth. Oftentimes, it is the culture of music and fashion that we tend to languish on. 

The Suede is equivalent to a powerful time, not only in fashion, but also a time when a lot of people took great pride in the way they dressed and carried themselves.  So, sporting this iconic sneaker reminds the wearer, whether young or old, that he/she has an appreciation for the old school.”