reinventing football (aka soccer)

Football used to be boring. in 2016/2017 we completely revamped and renewed the way Football and football players are shown.

Making football a lifestyle, showing players off pitch, in an urban environment, we first tested the campaign on social media, then rolled it out across channels, from e-commerce to retail.

Creative director: Remi Carlioz
Creative agency: Black Rainbow Paris, Greg Hervieux & Jay Smith